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The World Is Flat

Oliver Hill | 20.02.2016

It’s no small achievement that successful multinational corporations make products that engender loyalty and become household names throughout the world. A flawless go-to-market strategy convinces consumers in multiple countries that those brands are, in essence, local, tailored to their tastes and designed to meet their needs. Understanding cultural nuances and engaging diverse populations the world over is key to getting it right and distinguishes international corporations from their truly global peers.

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